PENPals’ Guide to Social Media Guides for Foodservice Brands, Part 2

And we’re BACK with PENPals’ Guide to Social Media Guides for Foodservice Brands — Part 2, our quick collection of treatises that will, we hope, help you stake out your piece of the social media landscape.  We focus even more on the crowd in this edition, in light of new development along the Yelp front, and a major change coming from Twitter.

Twitter

Your Tweets Are About To Get Longer— Farhad Manjoo, Slate
Twitter is moving into longer-form messages, though not the way you’d expect.  Basically, certain sources will have the opportunity to inject more detailed meta-content into links from their sites, so users who post them can see more about the link before clicking on it.  There is currently something of an application process to be one of those special few brands, but all signs point to this becoming a more important feature in the long-term.

Pinterest

5 Ways to Promote Your Restaurant on Pinterest — Christopher Lower, Above the Buzz
Mr. Lower here provides an excellent overview of the potential value of maintaining an active Pinterest account for your business.  He tends to focus on the SEO benefits, which, while nothing to shrug off, are not the only way of maximizing on your time.  Pinterest is fundamentally an image-based sharing network, allowing companies who produce stunning visuals to easily present themselves to the world.  Sound like a great place for an interactive online menu?  We think so.

Elsewhere

Social Media on a Small Business Budget — Liana Evans, ClickZ
A nice overview of how some have managed their resources around a social media campaign, be it a short-lived push or a long-term presence.  If you’re unsure of where to begin, this is a good place to start.
TripAdvisor Aims To Beat Yelp With Social, Revives Restaurant “Local Picks” Facebook App
More competition for Yelp, and another online stockpile of reviews to at least be aware of.  TripAdvisor, usually associated with making travel arrangements and providing an easy way of learning about unfamiliar local offerings, is making a move to capture more of the local market.  What does this mean for you?  Probably not much, but it’s good to be aware that local customers may be seeing more opinions from out-of-towners as they make their dinner plans.

Opinion

When is it Okay to Write  a Bad Yelp Review?
This blogger considers the many things that customers should take into account before venting spleen on a restaurant’s Yelp page.  Surely most of this won’t be news to those in the food industry, but this may be worth passing around to the staff as a smart refresher of what is at stake when customers feel mishandled.

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