Well, here we are again with another set of articles bearing technological prophesy for the foodservice industry! Last time we focused on the integration of tablet computers with POS systems of all persuasions, from the traditional to the cutting edge. This time around we’re taking a look at how some restaurants are taking advantage of tech resources to solve the timeless problems associated with growth.
Social Rumblings, Customer Engagement
Google+ beefed up with Zagat, which is now free for all — Jeremy C Owens, Mercury News
Last year, Google bought Zagat. Now Zagat is integrated even more tightly into your food-related search results on the Internet giant’s social network, Google+, while not to mention also free for everyone on the Zagat website (don’t worry, the little red book will still be sold!). Whether you’re a restaurant operator or a patron, this means unprecedented access to one of the most highly regarded restaurant review aggregators in the country. Good food is becoming easier to find than ever before!
Skip Yelp; Text Your Terrible Experience Right to the Restaurant — Suzanne Choney, MSNBC
This service is almost exactly what it sounds like. For participating restaurants, customers are enabled to send anonymous text messages directly to the owners or managers of a restaurant, and the recipient is then able to respond immediately to the concern (as if they didn’t have enough going on!), in the hopes that a speedy resolution will prevent bad reviews on sites like Yelp.
Restaurants using iPad kiosks for customer loyalty — QSRWeb.com
Trade in that loyalty card for a new tablet! Engage your customers with some exciting new technology, say these tech start-ups. To be frank, anyone who lets me play with a tablet computer will always be considered fondly. Perhaps the same will be true for your customers?
The Shady Side…If you catch my drift..
California restaurants decry ‘Yelp extortion’ — Doug Powell
Concern over a disgruntled citizen’s demand for gift certificate compensation for an alleged bout of food poisoning, at the risk of their leaving a negative Yelp review for the restaurant, has some considering the darker side of social media, and what it could mean for restaurants. Like any other tool, of course, social media is only as good as those who use it properly. A few crazy characters out there shouldn’t spoil the party for the rest of us! 🙂
Recap of Mobile Tech and POS from Last Month’s NRA Show
From the Floor: High Tech on the Front Lines — Barney Wolf, QSR Magazine
Contrasting a foodservice convention with one for consumer electronics should be a relatively simple task, notes Mr. Wolf, but now the edges are blurring. Many of the most prominent features of this year’s NRA show were tech-heavy solutions to age-old problems in the restaurant business. See what he has to say in this article for QSR Magazine.